{"id":304572,"url":"\/ethan-mumford\/","layout":"standard","version":"2023-04-22T23:20:22.000000Z","blocks":[{"id":2376376,"type":"slideshow","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":2376377,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":45587825,"value":"standard"},"title":{"id":45587826,"value":"Ethan Mumford"},"copy":{"id":45587827,"value":"Street and Park BMXer"},"titleColor":{"id":45587828,"value":"#00C2CB"},"titleBackground":{"id":45587829,"value":"#00000000"},"copyColor":{"id":45587830,"value":"#ffffff"},"copyBackground":{"id":45587831,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":45587832,"value":"95%"},"textShadow":{"id":45587833,"value":"#{banner.text.shadow}"},"borderRadius":{"id":45587834,"value":"0px"},"buttonBorderRadius":{"id":45587835,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":45587836,"value":"#{button.primary.color}"},"buttonStyle":{"id":45587837,"value":"secondary"},"buttonSize":{"id":45587838,"value":"standard"},"overlayOpacity":{"id":45587839,"value":"0.15"},"overlayColourStart":{"id":45587840,"value":"#000000"},"overlayColourEnd":{"id":45587841,"value":"#000000"},"overlayDirection":{"id":45587842,"value":"90"},"image":{"id":45587843,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/pmzyakwmk7mdyfubzwpanofvsagrosncajkyjzrmya2sepxn.jpeg.jpg?w=auto&h=auto&fy=0.38355640088028\",\"alt\":\"Ethan Mumford street BMXer doing turndown trick riding for Not Dead Yet Apparel UK\"}"},"video":{"id":45587844,"value":null},"videoThumbnail":{"id":45587845,"value":null},"media":{"id":45587846,"value":"image"},"align":{"id":45587847,"value":"center"},"verticalAlignment":{"id":45587848,"value":"center"},"font":{"id":45587849,"value":"#{heading1.font}"},"actions":{"id":45587850,"value":"[{\"text\":null,\"href\":\"#\"},{\"text\":null,\"href\":\"#\"}]"},"padding":{"id":45587852,"value":"6"},"fullWidth":{"id":45587853,"value":"1"},"fullBackgroundColor":{"id":45587854,"value":"#{banner.fullBackground.color}"},"published":{"id":45587855,"value":"1"},"conditions":{"id":45587856,"value":"[]"},"template":{"id":49287511,"value":"slide"}}}],"properties":{"mode":{"id":45587815,"value":"slideshow"},"speed":{"id":45587816,"value":"5000"},"navigation":{"id":45587817,"value":"0"},"limit":{"id":45587818,"value":"2"},"padding":{"id":45587820,"value":"3"},"fullWidth":{"id":45587821,"value":"1"},"fullBackgroundColor":{"id":45587822,"value":"#fff0"},"published":{"id":45587823,"value":"1"},"conditions":{"id":45587824,"value":"[]"},"template":{"id":49287510,"value":"slideshow"}}},{"id":2376378,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":45587857,"value":"<h3 style=\"text-align:center;\">Introducing Ethan<\/h3><p style=\"text-align:center;\">A street BMXer from Gloucestershire with some pretty fine riding experience over the years, Ethan can often be found jibbing up the local spots with his technical wizardry, but is also at ease smashing out his own style at the indoor parks.<\/p><p style=\"text-align:center;\">Ethan placed 3rd in Street at Backyard Jam 2022 in a year when the quality of riding was sky high. He's one of the nicest guys you'll meet and is an absolute legend to ride with.<\/p><p style=\"text-align:center;\">We put the spotlight on Ethan to chat it up BMX-style and find out what makes him tick.<\/p>"},"borderRadius":{"id":45587858,"value":"#{text.border.radius}"},"textColor":{"id":45587859,"value":"#{text.color}"},"backgroundColour":{"id":45587860,"value":"#0000"},"truncateHeight":{"id":45587861,"value":null},"padding":{"id":45587863,"value":"1"},"fullWidth":{"id":45587864,"value":"0"},"fullBackgroundColor":{"id":45587865,"value":"#{text.fullBackground.color}"},"published":{"id":45587866,"value":"1"},"conditions":{"id":45587867,"value":"[]"},"template":{"id":49286693,"value":"text"}}},{"id":2376379,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":2512920,"type":"grid","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":2512921,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":49287519,"value":null},"copy":{"id":49287520,"value":null},"media":{"id":49287521,"value":"image"},"image":{"id":49287522,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/uvpu2twpkdxppvcdoboh1evitnmtxzbujuc34qehrnkrgqgd.jpeg.jpg?w=auto&h=auto&fy=0.38475\",\"alt\":\"Ethan Mumford street BMXer wearing white Not Dead Yet Apparel UK T-shirt\"}"},"video":{"id":49287523,"value":null},"autoplayInBackground":{"id":49287524,"value":"1"},"titleSize":{"id":49287525,"value":"1"},"overlay":{"id":49287526,"value":"1"},"href":{"id":49287527,"value":null},"borderRadius":{"id":49287528,"value":"4px"},"template":{"id":49287529,"value":"pod"},"padding":{"id":49287530,"value":"6"},"fullWidth":{"id":49287531,"value":"0"},"fullBackgroundColor":{"id":49287532,"value":"#fff0"},"published":{"id":49287533,"value":"1"},"conditions":{"id":49287534,"value":"[]"},"ratio":{"id":49287535,"value":"square"}}},{"id":2512922,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":49287536,"value":null},"copy":{"id":49287537,"value":null},"media":{"id":49287538,"value":"image"},"image":{"id":49287539,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/y4hs1u90m1zihs4qvar5zjlm19uir5qboyk9foucncke7lrc.jpeg.jpg?w=auto&h=auto&fy=0.46376979442268\",\"alt\":\"Ethan Mumford street BMXer wearing white Not Dead Yet Apparel UK T-shirt\"}"},"video":{"id":49287540,"value":"#{video.default}"},"autoplayInBackground":{"id":49287541,"value":"1"},"titleSize":{"id":49287542,"value":"1"},"overlay":{"id":49287543,"value":"1"},"href":{"id":49287544,"value":"#"},"borderRadius":{"id":49287545,"value":"#{image.border.radius}"},"template":{"id":49287546,"value":"pod"},"padding":{"id":49287547,"value":"6"},"fullWidth":{"id":49287548,"value":"0"},"fullBackgroundColor":{"id":49287549,"value":"#fff0"},"published":{"id":49287550,"value":"1"},"conditions":{"id":49287551,"value":"[]"},"ratio":{"id":49287552,"value":"square"}}}],"properties":{"breakpoints":{"id":49287516,"value":"{\"xs\":2}"},"padding":{"id":49287517,"value":"2"},"spacing":{"id":49287518,"value":null}}},{"id":2512923,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":49287553,"value":"2"},"html":{"id":49287554,"value":"<p><strong><em>How and when did you get into BMX? Tell us your riding story...<\/em><\/strong><\/p><p>I actually started jumping around on a jump bike and ended up riding more skateparks, which they weren\u2019t built for at all, then ended up getting a BMX...and that\u2019s that!<\/p><p><strong><em>What setup are you riding at the moment?<\/em><\/strong><\/p><p>She\u2019s a rippa! Fit shortcut frame, Odessey r25 forks, Stranger stem, S&amp;m perfect 10 bars, Stay strong grips, McNeil post and vans \/ cult seat, Bsd cranks and pedals, Stranger sprocket, Cinema 333 wheel set with a coaster, Bsd Donna street tires and some bsd xl pegs.<\/p><p><strong><em>You got Bronze in Street at Corby's Backyard Jam in '22, which was awesome to see! But we've seen you jibbing up the park a lot recently, proving you're a solid all-rounder. What are your favourite tricks to smash out? And, what's the next one you want to pull out the bag?<\/em><\/strong><\/p><p>Was pretty shocked at that, so many of the guys killed it! Always gonna be turndowns, but recently I\u2019ve been on suicides, super fun. Would like to get switch whips back but we\u2019ll see.<\/p><p><strong><em>What goes through your head when competing?<\/em><\/strong><\/p><p>Oh god, what am I doing?! haha. I\u2019ve always had a habit of mucking first runs up and just stomping the second to be honest.<\/p>"},"textColor":{"id":49287555,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":45587868,"value":null},"title":{"id":45587869,"value":null},"backgroundColor":{"id":45587870,"value":"#{feature.background.color}"},"padding":{"id":45587871,"value":"1"},"fullWidth":{"id":45587872,"value":"0"},"fullBackgroundColor":{"id":45587873,"value":"#{feature.fullBackground.color}"},"published":{"id":45587874,"value":"1"},"buttonText":{"id":45587875,"value":null},"conditions":{"id":45587876,"value":"[]"},"direction":{"id":49287512,"value":"column"},"textColor":{"id":49287513,"value":"#{feature.text.color}"},"copy":{"id":49287514,"value":"<p><strong><em>How and when did you get into BMX? Tell us your riding story...<\/em><\/strong><\/p><p>I actually started jumping around on a jump bike and ended up riding more skateparks, which they weren\u2019t built for at all, then ended up getting a BMX...and that\u2019s that!<\/p><p><strong><em>What setup are you riding at the moment?<\/em><\/strong><\/p><p>She\u2019s a rippa! Fit shortcut frame, Odessey r25 forks, Stranger stem, S&amp;m perfect 10 bars, Stay strong grips, McNeil post and vans \/ cult seat, Bsd cranks and pedals, Stranger sprocket, Cinema 333 wheel set with a coaster, Bsd Donna street tires and some bsd xl pegs.<\/p><p><strong><em>You got Bronze in Street at Corby's Backyard Jam in '22, which was awesome to see! But we've seen you jibbing up the park a lot recently, proving you're a solid all-rounder. What are your favourite tricks to smash out? And, what's the next one you want to pull out the bag?<\/em><\/strong><\/p><p>Was pretty shocked at that, so many of the guys killed it! Always gonna be turndowns, but recently I\u2019ve been on suicides, super fun. Would like to get switch whips back but we\u2019ll see.<\/p><p><strong><em>What goes through your head when competing?<\/em><\/strong><\/p><p>Oh god, what am I doing?! haha. I\u2019ve always had a habit of mucking first runs up and just stomping the second to be honest.<\/p>"},"template":{"id":49287515,"value":"feature"}}},{"id":2376388,"type":"row","published":1,"size":{"x":12,"y":0},"order":3,"items":[{"id":2512924,"type":"grid","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":2512925,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":49287563,"value":null},"copy":{"id":49287564,"value":null},"media":{"id":49287565,"value":"image"},"image":{"id":49287566,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/qubbplxkdkzmfmmxfdimosn4e23wzlpxryrk56ydybikdmkf.jpeg.jpg?w=auto&h=auto\",\"alt\":\"Ethan Mumford street BMXer doing no hander trick riding for Not Dead Yet Apparel UK\"}"},"video":{"id":49287567,"value":null},"autoplayInBackground":{"id":49287568,"value":"1"},"titleSize":{"id":49287569,"value":"1"},"overlay":{"id":49287570,"value":"1"},"href":{"id":49287571,"value":null},"borderRadius":{"id":49287572,"value":"#{image.border.radius}"},"template":{"id":49287573,"value":"pod"},"padding":{"id":49287574,"value":"6"},"fullWidth":{"id":49287575,"value":"0"},"fullBackgroundColor":{"id":49287576,"value":"#fff0"},"published":{"id":49287577,"value":"1"},"conditions":{"id":49287578,"value":"[]"},"ratio":{"id":49287579,"value":"square"}}},{"id":2512926,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":49287580,"value":null},"copy":{"id":49287581,"value":null},"media":{"id":49287582,"value":"image"},"image":{"id":49287583,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/mtzre2g0b07m4ccvvi0hcs1zgfowil9y0olyztfbxmmc1c1u.jpeg.jpg?w=auto&h=auto\",\"alt\":\"Ethan Mumford street BMXer winning Bronze medal in Street competition at Backyard Jam 2022, now riding for Not Dead Yet Apparel UK\"}"},"video":{"id":49287584,"value":null},"autoplayInBackground":{"id":49287585,"value":"1"},"titleSize":{"id":49287586,"value":"1"},"overlay":{"id":49287587,"value":"1"},"href":{"id":49287588,"value":null},"borderRadius":{"id":49287589,"value":"#{image.border.radius}"},"template":{"id":49287590,"value":"pod"},"padding":{"id":49287591,"value":"6"},"fullWidth":{"id":49287592,"value":"0"},"fullBackgroundColor":{"id":49287593,"value":"#fff0"},"published":{"id":49287594,"value":"1"},"conditions":{"id":49287595,"value":"[]"},"ratio":{"id":49287596,"value":"square"}}}],"properties":{"breakpoints":{"id":49287560,"value":"{\"xs\":2}"},"padding":{"id":49287561,"value":"2"},"spacing":{"id":49287562,"value":null}}},{"id":2512927,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":49287597,"value":"2"},"html":{"id":49287598,"value":"<p><strong><em>For people hoping to see you ride outside of social media, where are your top three skateparks to ride?<\/em><\/strong><\/p><p>Pitville Cheltenham, Rampworld is super fun...And anywhere weird and jibby to ride!<\/p><p><strong><em>You've got a fairly technical riding style and have been on the scene for a few years now, tell us about the worst injury you've had from riding.<\/em><\/strong><\/p><p>'Cause I\u2019m an old man now! Haha. Ahhh, broken ankles, torn acl, too many!<\/p><p><strong><em>Do you feel anything holds you back as a rider that you want to work on?<\/em><\/strong><\/p><p>Just getting confident on jump boxes again.<\/p><p><strong><em>Which riders inspire you and why?<\/em><\/strong><\/p><p>Dennis Enarson is and will always be the greatest of all time for me, he\u2019s been killing it for so long at everything! I like a rider that rides everything.<\/p>"},"textColor":{"id":49287599,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":49286043,"value":null},"title":{"id":49286044,"value":null},"backgroundColor":{"id":49286046,"value":"#{feature.background.color}"},"buttonText":{"id":49286047,"value":null},"padding":{"id":49286050,"value":"1"},"fullWidth":{"id":49286051,"value":"0"},"fullBackgroundColor":{"id":49286052,"value":"#{feature.fullBackground.color}"},"published":{"id":49286053,"value":"1"},"conditions":{"id":49286054,"value":"[]"},"direction":{"id":49287556,"value":"column"},"textColor":{"id":49287557,"value":"#{feature.text.color}"},"copy":{"id":49287558,"value":"<p><strong><em>For people hoping to see you ride outside of social media, where are your top three skateparks to ride?<\/em><\/strong><\/p><p>Pitville Cheltenham, Rampworld is super fun...And anywhere weird and jibby to ride!<\/p><p><strong><em>You've got a fairly technical riding style and have been on the scene for a few years now, tell us about the worst injury you've had from riding.<\/em><\/strong><\/p><p>'Cause I\u2019m an old man now! Haha. Ahhh, broken ankles, torn acl, too many!<\/p><p><strong><em>Do you feel anything holds you back as a rider that you want to work on?<\/em><\/strong><\/p><p>Just getting confident on jump boxes again.<\/p><p><strong><em>Which riders inspire you and why?<\/em><\/strong><\/p><p>Dennis Enarson is and will always be the greatest of all time for me, he\u2019s been killing it for so long at everything! I like a rider that rides everything.<\/p>"},"template":{"id":49287559,"value":"feature"}}},{"id":2376395,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":5,"items":[],"properties":{"html":{"id":45588099,"value":"<p><strong><em>We know you had to take a bit of a break from riding, but we're loving having you back on the scene. Tell us what you've got planned for the next year...<\/em><\/strong><\/p><p>Yeah, life and building silly cars got in the way! But I\u2019m back and loving it more than ever. Uhh, few trips in the works and the Backyard Jams, and a big trip to the US at the end of the year.<\/p><p><strong><em>What tunes get you psyched up when riding?<\/em><\/strong><\/p><p>My Spotify is all over the place! I\u2019m an all-rounder kinda guy.<\/p><p><strong><em>When you're not jibbing it up at the skatepark, what can we find you doing?<\/em><\/strong><\/p><p>Chillin' at home with the wife and cats, playing on the PC and watching TV.<\/p><p><strong><em>Are there any adventure sports or extreme activities you'd love to try?<\/em><\/strong><\/p><p>I'd love to do a skydive one day, or a bungie jump.<\/p><p><strong><em>Quick fire round:<\/em><\/strong><\/p><p>- <em>Brakes or brakeless: <\/em>Brakeless.<\/p><p>- <em>Dirt or park:<\/em> Park &amp; Street.<\/p><p>- <em>Freecoaster or cassette<\/em>:\u00a0 Freecoaster.<\/p><p>- <em>Free flow riding or planned out run:<\/em>\u00a0 Free flow.<\/p>"},"borderRadius":{"id":45588100,"value":"#{text.border.radius}"},"textColor":{"id":45588101,"value":"#{text.color}"},"backgroundColour":{"id":45588102,"value":"#0000"},"truncateHeight":{"id":45588103,"value":null},"padding":{"id":45588104,"value":"1"},"fullWidth":{"id":45588105,"value":"0"},"fullBackgroundColor":{"id":45588106,"value":"#{text.fullBackground.color}"},"published":{"id":45588107,"value":"1"},"conditions":{"id":45588108,"value":"[]"},"template":{"id":49286644,"value":"text"}}},{"id":2376400,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":7,"items":[],"properties":{"padding":{"id":45588150,"value":"6"},"spacing":{"id":45588151,"value":"64px"},"font":{"id":45588152,"value":"#{newsletter.title.font}"},"title":{"id":45588153,"value":"Don't miss out."},"copy":{"id":45588154,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":45588155,"value":"0"},"backgroundColor":{"id":45588156,"value":"#0000"},"textColor":{"id":45588157,"value":"#{newsletter.text.color}"},"primaryActions":{"id":45588158,"value":"0"},"buttonBorderRadius":{"id":45588159,"value":"#{button.border.radius}"},"borderRadius":{"id":45588160,"value":"#{newsletter.border.radius}"},"mailingList":{"id":45588161,"value":13562},"template":{"id":45588162,"value":"newsletterSubscribe"},"fullWidth":{"id":45588163,"value":"1"},"fullBackgroundColor":{"id":45588164,"value":"#{newsletter.fullBackground.color}"},"published":{"id":45588165,"value":"1"}}},{"id":2512874,"type":"grid","published":1,"size":{"x":12,"y":0},"order":4,"items":[{"id":2512875,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":49286374,"value":null},"copy":{"id":49286375,"value":null},"image":{"id":49286376,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/nifoyybrib2dxbxbqxud2wvjweajrqy48pcoa82m2iavmpzk.jpeg.jpg?w=auto&h=auto&fy=0.43047822056868\",\"alt\":\"Ethan Mumford street BMXer wearing white Not Dead Yet Apparel UK T-shirt\"}"},"iconShadow":{"id":49286380,"value":"light"},"icon":{"id":49286383,"value":null},"iconSize":{"id":49286384,"value":"2"},"iconColour":{"id":49286385,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":49286386,"value":"center"},"iconVerticalAlign":{"id":49286387,"value":"center"},"href":{"id":49286388,"value":null},"backgroundColor":{"id":49286390,"value":null},"padding":{"id":49286393,"value":"6"},"fullWidth":{"id":49286394,"value":"0"},"fullBackgroundColor":{"id":49286395,"value":"#fff0"},"published":{"id":49286396,"value":"1"},"conditions":{"id":49286397,"value":"[]"},"textAlign":{"id":49287603,"value":"center"},"textColor":{"id":49287604,"value":"#fff"},"textShadow":{"id":49287605,"value":"light"},"horizontalAlign":{"id":49287606,"value":"right"},"verticalAlign":{"id":49287607,"value":"center"},"borderRadius":{"id":49287608,"value":"#{image.border.radius}"},"overlay":{"id":49287609,"value":"0"},"template":{"id":49287610,"value":"pod"},"ratio":{"id":49287611,"value":"square"}}},{"id":2512876,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":49286399,"value":null},"copy":{"id":49286400,"value":null},"image":{"id":49286401,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/hpgl1onbknyxy0simim6fwllzhcku55vcmqsk2aingd1qqiz.jpeg.jpg?w=auto&h=auto&z=1.1&fx=0.48955550822684&fy=0.45454545454545\",\"alt\":\"Ethan Mumford street BMXer doing technical tricks wearing black Not Dead Yet Apparel UK T-shirt\"}"},"textAlign":{"id":49286402,"value":"center"},"textColor":{"id":49286403,"value":"#fff"},"textShadow":{"id":49286404,"value":"light"},"iconShadow":{"id":49286405,"value":"light"},"horizontalAlign":{"id":49286406,"value":"right"},"verticalAlign":{"id":49286407,"value":"center"},"icon":{"id":49286408,"value":null},"iconSize":{"id":49286409,"value":"2"},"iconColour":{"id":49286410,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":49286411,"value":"center"},"iconVerticalAlign":{"id":49286412,"value":"center"},"href":{"id":49286413,"value":null},"borderRadius":{"id":49286414,"value":"#{image.border.radius}"},"backgroundColor":{"id":49286415,"value":null},"overlay":{"id":49286416,"value":"0"},"padding":{"id":49286418,"value":"6"},"fullWidth":{"id":49286419,"value":"0"},"fullBackgroundColor":{"id":49286420,"value":"#fff0"},"published":{"id":49286421,"value":"1"},"conditions":{"id":49286422,"value":"[]"},"ratio":{"id":49286423,"value":"square"},"template":{"id":49287612,"value":"pod"}}}],"properties":{"limit":{"id":49286364,"value":"2"},"breakpoints":{"id":49286366,"value":"{\"xs\":2}"},"spacing":{"id":49286367,"value":null},"padding":{"id":49286369,"value":"1"},"fullWidth":{"id":49286370,"value":"0"},"fullBackgroundColor":{"id":49286371,"value":"#fff0"},"published":{"id":49286372,"value":"1"},"conditions":{"id":49286373,"value":"[]"},"title":{"id":49287600,"value":null},"align":{"id":49287601,"value":"center"},"template":{"id":49287602,"value":"gate"}}},{"id":2512877,"type":"row","published":1,"size":{"x":12,"y":0},"order":6,"items":[{"id":2512878,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":49286437,"value":null},"copy":{"id":49286438,"value":null},"media":{"id":49286439,"value":"image"},"image":{"id":49286440,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/x098pi0kmxalg8blgblrnx5xx9sawvzb6pndbvjzbsugnq65.jpeg.jpg?w=auto&h=auto&fy=0.28565234889129\",\"alt\":\"Ethan Mumford street BMXer doing turndown trick riding for Not Dead Yet Apparel UK\"}"},"video":{"id":49286441,"value":null},"autoplayInBackground":{"id":49286442,"value":"1"},"titleSize":{"id":49286443,"value":"1"},"overlay":{"id":49286444,"value":"1"},"href":{"id":49286445,"value":null},"borderRadius":{"id":49286446,"value":"#{image.border.radius}"},"padding":{"id":49286448,"value":"6"},"fullWidth":{"id":49286449,"value":"0"},"fullBackgroundColor":{"id":49286450,"value":"#fff0"},"published":{"id":49286451,"value":"1"},"conditions":{"id":49286452,"value":"[]"},"ratio":{"id":49286453,"value":"short"},"template":{"id":49287618,"value":"pod"}}},{"id":2512928,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":49287619,"value":"2"},"html":{"id":49287620,"value":"<p><\/p>"},"textColor":{"id":49287621,"value":"#{feature.text.color}"}}},{"id":2512929,"type":"button","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"text":{"id":49287622,"value":"Give Ethan A Follow On Socials"},"href":{"id":49287623,"value":"https:\/\/www.instagram.com\/em02bmx\/"},"borderRadius":{"id":49287624,"value":"#{feature.border.radius}"},"align":{"id":49287625,"value":"left"},"primaryColor":{"id":49287626,"value":"#{button.primary.color}"},"secondaryColor":{"id":49287627,"value":"#{feature.text.color}"},"primary":{"id":49287628,"value":"0"}}}],"properties":{"icon":{"id":49286425,"value":null},"title":{"id":49286426,"value":null},"backgroundColor":{"id":49286428,"value":"#{feature.background.color}"},"padding":{"id":49286432,"value":"3"},"fullWidth":{"id":49286433,"value":"0"},"fullBackgroundColor":{"id":49286434,"value":"#{feature.fullBackground.color}"},"published":{"id":49286435,"value":"1"},"conditions":{"id":49286436,"value":"[]"},"direction":{"id":49287613,"value":"column"},"textColor":{"id":49287614,"value":"#{feature.text.color}"},"buttonText":{"id":49287615,"value":"Give Ethan A Follow On Socials"},"copy":{"id":49287616,"value":"<p><\/p>"},"template":{"id":49287617,"value":"feature"}}}],"properties":{"title":{"id":45587811,"value":"Ethan Mumford"},"isStorePage":{"id":45587812,"value":"1"},"description":{"id":45587813,"value":"Introducing Ethan Mumford, technical BMXer from Gloucestershire who reached podium position in Street at Adrenaline Alley's Backyard Jam in 2022."},"ogImage":{"id":45587814,"value":"https:\/\/images.podos.io\/5ytmqsz96slprx6dlss9ngdrbpxxaisrdxlttmbgx5zzknos.jpeg.jpg?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":184851,"edited":true}